Put the Brakes on Breast Cancer: Day Heights Auto Service Joins Brakes for Breasts
What Is “Brakes for Breasts”?
Since 2011, independent auto repair shops across the U.S. and Canada have come together every October to support Brakes for Breasts, a grassroots fundraiser that benefits the Cleveland Clinic Breast Cancer Vaccine Research Fund.
“Brakes for Breasts” is Day Heights Auto Service’s special October initiative in honor of Breast Cancer Awareness Month. During October, we’ll donate 10% of ALL proceeds from our brake services to support breast cancer research and awareness efforts. It’s our way of giving back to the community and standing with those affected by breast cancer.
Why We Chose This Campaign
At Day Heights Auto Service, we believe that being a good neighbor means more than servicing vehicles: it means helping in causes that matter. Breast cancer affects millions of people and families, and we want to use our platform to make an impact. By choosing a month-long campaign like Brakes for Breasts, we can:
Raise awareness locally
Show tangible support through donations
Encourage customers to maintain safe vehicles while supporting a cause
Here’s what makes this initiative so powerful:
100% of proceeds go directly to research. There are no marketing salaries, no overhead, every penny raised supports the effort to develop a breast cancer vaccine.
Proven progress. Thanks to this support, Phase 1 clinical trials began in 2021, and research continues toward the first vaccine designed to prevent triple-negative breast cancer, the most aggressive and deadly form of the disease.
Community-driven. Brakes for Breasts started with just five Ohio repair shops raising $10,000 in its first year. Today, hundreds of shops across North America participate, raising over $2 million to date.
How Day Heights Will Be Involved
Here’s what you can expect from us in October:
Brake Service Offer: During October, customers can receive a discounted comprehensive brake inspection, repair, or replacement. A fixed percentage of those sales will be donated.
Awareness Messaging: We'll feature stories, graphics, and calls-to-action across our website, blog, social media, and in-store signage to remind customers of the campaign.
Donation Commitment: 10% of the designated proceeds will go to Brakes For Breasts preventative breast cancer research.
Customer Participation: We’ll provide simple ways customers can contribute, by booking brake service, sharing our campaign posts, or making direct contributions.
Why It Matters: Vehicle Safety & Community Care
October is not just about awareness, it’s about action. Making sure your brakes are in good shape is essential for your safety. And by supporting this campaign, every brake service does double duty: keeping your car safe and contributing to a cause that matters deeply.
What To Look For & How You Can Help
Schedule early — Brake services book up, especially when tied to a campaign.
Spread the word — Share our posts, mention Brakes for Breasts to friends & family, and ask about it when calling.
Join us — If you or your business want to partner (sponsorship, matching donations, etc.), we’re open to collaboration.
Our Promise & Transparency
We’ll be transparent about how the donations are collected and distributed. At the end of October, Day Heights will publish a report showing:
Total revenue from brake services tied to the campaign
Amount donated
Recipient(s) of the donation(s)
We want every customer to feel confident that their support is going where it’s intended.